Nvidia RTX 5060 Ti Now Costs Over $800 as New Pricing Takes Effect
Nvidia has implemented price increases across its graphics card lineup, with the RTX 5060 Ti now retailing for more than $800. The hike reflects ongoing market adjustments for the company's latest GPU series.
Median prices for the RTX 5070 and 5060 Ti have surged sharply since June, with the 5060 Ti now averaging $804.99 and the 5070 averaging $899. Retail listings reflect this, showing a basic 5060 Ti at $779 and a lone 5070 at $749.
This surge stems from an industry-wide component crisis, specifically AI-driven memory demand that has exhausted manufacturing capacity through 2027. Unlike past crypto-driven spikes, this shortage is affecting all hardware, including recent price hikes for the PS5, Xbox Series X, and Steam Machine.
The sustained price hikes could significantly alter the gaming landscape, as mid-range PC builders may find themselves priced out of upgrading. This may push consumers toward older generation cards or subscription services, while the broader industry-wide cost increases could make new hardware a luxury purchase. If AI memory demand remains high, these elevated prices might persist, reshaping consumer expectations for gaming budgets.