Apple TV hikes monthly and annual subscription fees for fourth time in four years

Apple TV's monthly subscription will rise to $14.99 from $12.99, and the annual plan jumps from $99 to $119. The Apple One bundle, which includes TV, Music, iCloud+, and Arcade, also increases to $21.95 per month from $19.95. This marks the fourth price increase in as many years, following similar moves by Netflix and Peacock amid broader tech cost pressures.