Sheeran Embraces Ali G Trailer Jab as a Compliment

Ed Sheeran responded to being name-dropped in the new 'Ali G' trailer, calling it an honor and referencing the character's catchphrase. The trailer, which lists Sheeran among global problems, is for Sacha Baron Cohen's comeback film 'Ali G: Who Iz I?' due Oct. 23. Sheeran's reaction contrasts with criticism in the U.K. over the character's racial caricature.

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The film marks Cohen's first time directing a feature, as earlier Ali G and Borat installments were helmed by others. Production remained tightly guarded; Cohen reportedly appeared in character at Wimbledon this year without revealing the project's existence. The storyline finds Ali G learning his girlfriend, played by Morgana Robinson, is pregnant after he resurfaces publicly.

Sheeran's response underscores a generational divide in reception. While the singer framed the name-drop as a childhood dream fulfilled, U.K. critics and a boycott campaign have targeted the character's dreadlocked wig and Rasta-style hat as an outdated racial caricature. Cohen's later career—Borat, Brüno, a Madonna video cameo, and dramatic turns in *The Trial of the Chicago 7* and *Ironheart*—sh