Broadway's 'Paranormal Activity' Delivers Terrifying Laughs and Genuine Scares

Levi Holloway's stage adaptation of the 'Paranormal Activity' film series offers a uniquely frightening Broadway experience, blending horror with laughter born from relief. Directed by Felix Barrett, the production features two Broadway newcomers who deliver standout performances. The play captures the spirit of the movie franchise while forging its own identity as a chilling theatrical event.
The production marks a notable crossover for Felix Barrett, whose immersive theater expertise from Sleep No More brings a distinctive sensory approach to the Broadway stage. Levi Holloway's script deliberately evokes the film franchise's atmosphere rather than its specific narrative, allowing the play to stand independently while honoring audience expectations of the paranormal genre.
Both Travis A. Knight and Cher Álvarez make their Broadway debuts in this production, with their performances already generating significant attention. The show's blend of genuine scares and cathartic laughter positions it within a growing trend of horror-themed theatrical experiences, suggesting Broadway's continued expansion beyond traditional musicals and dramas into genre entertainment.
This production could broaden Broadway's audience by attracting horror film fans who might not typically attend theater, potentially expanding the commercial viability of genre adaptations. The success of newcomer performers may also signal opportunities for fresh talent in an industry often reliant on established names. As immersive and horror experiences gain cultural traction, this show may influence future programming decisions, though its long-term impact depends on sustained ticket sales and critical reception beyond opening buzz.