JBL enters whole-home audio with three-model Cove speaker line
JBL has introduced the Cove series, a new line of connected speakers designed for multi-room audio, competing with Sonos and Bose. The lineup includes the compact wired M1, the battery-powered P1 with Dolby Atmos, and the flagship wired X1 with dual woofers. All models connect via Wi-Fi and are managed through the JBL One app, featuring self-tuning and AI-based distortion prevention.
The Cove lineup spans three price points, with the entry-level M1 at $229.95 requiring a wired connection, while the mid-tier P1 offers portability with a 14-hour battery. The flagship X1 at $449.95 pairs four tweeters with dual woofers. All three ship September 13th in black or white finishes.
Connectivity is a central focus. The speakers support Spotify Connect, Tidal Connect, AirPlay 2, Google Cast, and Roon Ready, plus Bluetooth for direct device pairing. US subscribers of Alexa Plus gain voice control, and the speakers can integrate with JBL's Bar Series MK2 soundbars for home theater setups.
JBL's entry into whole-home audio could intensify competition in a market long dominated by Sonos. The battery-powered P1 model may appeal to consumers who want multi-room flexibility without permanent placement, potentially expanding the category beyond traditional stationary setups. Pricing under $450 could pressure rivals to justify premium costs, though ecosystem lock-in through