Dyson unveils towering air purifier and AI-powered robovacs at Berlin event
Dyson introduced 12 new products at its Unveiled event in Berlin, including a large air purifier called the HushJet Big+Quiet Cool Pure+ that uses a directional nozzle for multi-room purification. The company also launched a new robovac line under the Nurovi brand, with the top model featuring UV and AI sensors to detect nearly 200 household substances. The flagship purifier costs $1,099, while the premium robovac is priced at $1,199 and launches September 15.
The HushJet Big+Quiet Cool Pure+ is Dyson’s largest purifier, offered in three sizes, with a directional nozzle engineered to push air across expansive spaces while reducing noise. Its three-stage filtration captures dust, gases, and formaldehyde, and the nozzle design will be adopted across Dyson’s entire purifier, heater, and cooler lineup. The new Nurovi robovac line includes the R3 Spot+Scrub UV, which uses UV light, green illumination, and AI to recognize nearly 200 household substances, plus a self-cleaning wet roller with 12-point hydration heating water to 158°F. The mid-tier R2 Wash+Dry uses Reuleaux triangle pads for corner cleaning and a twin-capture system separating fine and coarse debris, but lacks the AI stain detection; it is a Costco exclusive. A slimline W1 PencilWash, with an upgraded absorbent roller and self-cleaning dock, arrives in fall 2026 for $349.
This launch signals a shift toward AI-driven home appliances, potentially raising consumer expectations for autonomous cleaning and air quality management. The premium pricing ($1,099–$1,199) may limit adoption to affluent households, while the robovacs’ advanced sensors could reduce manual cleaning labor but also raise privacy questions about continuous home scanning. As Dyson integrates machine learning into everyday devices, users may gain convenience but also face new maintenance and data-handling considerations.