Shift Up Clarifies AI Use in Stellar Blade Music Video, Vows to Separate Experimental Content
Shift Up's CTO DongKi Lee addressed the backlash over an AI-generated music video for Stellar Blade: Blood Rain, calling it experimental content. He clarified that the character Evie was created by human artists, and AI was only used for rendering. The company promises to keep experimental projects separate from official game content and takes fan concerns seriously.
The backlash originated in August 2026 following the release of a promotional clip featuring AI-rendered imagery of Evie. Shift Up's CEO had previously countered criticism by noting that human artists spent over a year crafting the character's design, with AI only used for the final visual presentation.
During a September 2 interview, the CTO clarified that the video was an isolated experiment intended to highlight the game's aesthetic. He emphasized that AI should function as an aid to human skill, not a substitute. Nevertheless, fans remain unconvinced, suggesting that conventional animation or a standard trailer would have better served the purpose.
This dispute could influence how studios approach promotional materials, as consumer backlash may deter them from using AI in visible marketing. Players and artists are directly affected, as such decisions could impact employment opportunities and the perceived authenticity of creative work. The broader gaming community may see a growing divide between experimental tech-driven projects and core game development, potentially shaping industry standards for transparency and artistic labor.