American Airlines and Hyatt to end enhanced loyalty tie-up
American AAdvantage and World of Hyatt have mutually agreed to discontinue their enhanced partnership, which had already scaled back reciprocal earnings in 2024. Current benefits will remain available through each program's current earning year, with a Nov. 15 deadline for linking accounts. Members can continue earning certain awards until specific dates in 2026 and 2027.
The alliance, launched in 2019, originally allowed members to earn points across both brands, but that specific benefit was already discontinued at the end of 2024. The current announcement formally ends the remaining enhanced perks, with a final deadline of November 15 for members to link their accounts.
Those who link in time retain access to specific milestone-based awards. For instance, American members can still select Hyatt status or free-night certificates through February 2027, while Hyatt members can choose American awards until the end of 2026. Standard redemption windows remain intact, though Hyatt free-night certificates expire 180 days after issuance.
The dissolution of this cross-brand loyalty agreement could affect frequent travelers who strategically combine airline and hotel points. Elite members may find fewer opportunities to leverage status across industries, potentially reducing the overall value of their accumulated rewards. Travelers who previously relied on these mutual benefits might need to reassess their spending habits, as the loss of this tie-up could lead to a more fragmented loyalty landscape. However, the extended deadlines offer a temporary buffer for members to utilize existing perks.