Beijing urges Paris to repeal 'ultra-fast fashion' rules, citing trade discrimination
China's Ministry of Commerce has held talks with French companies operating in China and reiterated its demand that France abandon its anti-fast fashion law, which Beijing views as protectionist. The ministry claims the law uses targeted standards to discriminate against Chinese cross-border e-commerce operators and distort fair competition. It is also investigating whether French firms received EU subsidies that may have benefited their Chinese entities.
The Chinese commerce ministry's discussions with French firms focus on whether European subsidies indirectly supported their China-based branches. Officials are seeking clarifications to gauge the potential economic consequences of this financial backing.
The disputed French measure identifies ultra-fast fashion using specific metrics, namely the total volume of garments introduced to the market and the ratio of repair expenses to the item's sale price. Beijing contends these particular benchmarks are deliberately crafted to disadvantage Chinese online sellers, arguing the policy undermines equitable market conditions despite its stated environmental goals.
This escalating trade dispute could affect European consumers and global supply chains. If France maintains its rules, Chinese fast-fashion platforms may face higher operational costs or reduced market access, potentially leading to fewer low-cost clothing options for shoppers. Conversely, Beijing's subsidy investigation may pressure French multinationals operating in China, creating uncertainty for their local investments. The outcome could set a precedent for how the EU and China navigate environmental regulations versus trade fairness, influencing future cross-border e-commerce policies worldwide.