Cage the Elephant's Latest Single to Feature in NFL Halftime and EA Sports FC 27
The band released 'Dying in Reverse' and will headline the halftime show at the NFL game in Munich on November 15. The track is also included on the upcoming EA Sports FC 27 soundtrack. Frontman Matthew Shultz explained that the song's theme of shared moments aligns well with sports experiences.
The visualizer for "Dying in Reverse" was self-directed by frontman Matthew Shultz and premiered on Zane Lowe's Apple Music show. The band recently signed with Big Loud Rock, and their prior single "Beaches in Tennessee" became their seventh chart-topper on Billboard's Rock & Alternative Airplay ranking.
Cage the Elephant previously served as an opening act for Oasis during the latter's North American reunion tour, an experience Shultz credits with revitalizing their creative energy. Following the Munich halftime performance, they will launch a European tour in early 2027, beginning in Berlin and concluding in London.
This dual placement in a major NFL halftime show and a popular video game soundtrack could significantly broaden the band's audience beyond traditional rock listeners. Sports viewers and gamers may discover the track in high-emotion, communal settings, potentially boosting its cultural resonance. This crossover strategy could also influence how other rock acts approach promotional partnerships, blending live sports spectacle with digital gaming ecosystems to reach younger, diverse demographics.