Meta's New AI App Muse Climbs to Second Place on US App Store
Sensor Tower data shows Muse has been downloaded over 83,000 times on iOS in the U.S., placing it second on the App Store charts. However, its launch is slower compared to Meta's previous apps like Threads and Meta AI. The app is also available on web and WhatsApp, but its Android performance is weaker.
Muse's 83,000 U.S. iOS downloads secured its second-place App Store ranking, though this trails Meta's earlier debuts—Threads saw 4.3 million launch-day installs, while Meta AI logged 108,000. Its pace also falls short of ChatGPT's initial rollout, which averaged over 83,000 daily downloads during its first week.
Platform performance varies sharply. While Muse ascended from fourth to second on iOS, its Android version ranks only 338th in Google Play's Productivity category. The app faces stiff competition from Instinct, a $2.5 billion-valued agent that recently added email, location-sharing, and Stripe/1Password integrations, potentially building a more valuable real-life social graph than Meta's.
The rise of agentic AI apps like Muse could fundamentally alter how everyday consumers handle digital tasks, potentially normalizing deeper personal data sharing with corporate platforms. If Meta's agent gains traction, it may reinforce its social ecosystem dominance, but slower adoption versus rivals like Instinct suggests the market remains fluid. Users could benefit from automated convenience, yet may face trade-offs regarding privacy and dependence on proprietary systems.