Sherwin-Williams Names Soft Green 'Celery' Its 2027 Shade of the Year
The paint company announced its 2027 Color of the Year, a muted light green called Celery, chosen for its calming, nature-inspired feel. The shade features subtle yellow undertones, making it warmer than typical cool greens and suitable for urban spaces seeking a grounded atmosphere. This marks the second year Sherwin-Williams has collaborated with HGTV Home on the joint selection.
The selection marks the second consecutive year Sherwin-Williams has partnered with HGTV Home on a joint Color of the Year, following 2026's Universal Khaki. The company's color marketing manager, Ashley Banbury, cited wellness, balance, and connection as the three contemporary values guiding the choice, with the shade intended to evoke the calming yet energizing effect of time spent outdoors.
Celery anchors the broader 2027 Colormix Trend Forecast called "Rewild," which includes complementary shades like Potentially Purple and Kirsch Red. The muted green's yellow undertones distinguish it from cooler greens, making it warmer and more approachable for urban spaces lacking natural greenery.
The choice reflects a broader cultural shift toward biophilic design as urban dwellers seek grounding in increasingly busy lives. This could influence consumer purchasing decisions across paint, furnishings, and decor, potentially benefiting retailers who align with nature-inspired aesthetics. The trend may also encourage renters and homeowners in limited spaces to experiment with color, though its muted tone suggests a cautious approach to bold design that could limit its reach.