YouTube Canada Expands Creator Slate With Toronto Edition of SubwayTakes
YouTube Canada announced a new lineup of original creator programming at its annual marketing showcase in Toronto. The slate includes a Canadian run of Kareem Rahma's popular interview series SubwayTakes, which has amassed over 1.1 million subscribers and 800 million views. Rahma hosted the event where the programming was unveiled.
The announcement came during YouTube Canada’s annual marketing showcase, an event designed to spotlight original programming for Canadian audiences. Kareem Rahma, who hosted the gathering, has built his “SubwayTakes” brand on capturing unfiltered opinions from New York City transit riders, a format that has proven remarkably popular. The Toronto edition will adapt that approach to a Canadian city, marking a notable geographic expansion for the series. YouTube Canada’s broader slate includes multiple new creator-led shows, though specific titles and release dates were not detailed in the announcement.
This expansion could strengthen YouTube’s local content ecosystem, giving Canadian creators a larger platform and potentially attracting new advertisers seeking regional audiences. For viewers, the Toronto-based “SubwayTakes” may offer a fresh, authentic window into local culture and public opinion, while also normalizing the subway as a space for casual conversation. However, the format’s success may depend on how well it translates beyond New York’s distinct commuter vibe, and whether Canadian audiences embrace the same unscripted energy.