Laufey Moves to Interscope/Verve; CHVRCHES Sign with Futures Music
Laufey has signed a recording deal with Interscope/Verve after previously being with AWAL. The Scottish synth-pop trio CHVRCHES also inked a deal with Futures Music Group and released their first single in three years. Other signings include Vic Mensa, Alfredo Gutiérrez, and more.
Laufey's move to Interscope/Verve marks a significant step for the Icelandic-Chinese artist, whose rise from pandemic-era streaming success to arena headliner has been swift. Her 2025 album reached No. 4 on the Billboard 200, and she was honored as Billboard's Women in Music Innovator earlier this year.
CHVRCHES' return with "Roses" ends a three-year silence following 2021's Screen Violence. The band previously charted four albums on the Billboard 200. Meanwhile, Vic Mensa's UnitedMasters partnership brings his long-unreleased INNANETAPE project to streaming for the first time, and 83-year-old Colombian accordionist Alfredo Gutiérrez, with over 100 albums to his name, prepares a new release under Sony Music Colombia.
These signings could reshape how established and legacy artists navigate the modern music industry. Laufey's transition from independent distribution to a major label may signal that streaming-era artists still seek traditional infrastructure for global reach. CHVRCHES' new partnership and Vic Mensa's distribution deal reflect the growing variety of label models available. Gutiérrez's signing could introduce vallenato and tropical music to broader audiences, potentially expanding cultural appreciation for regional Latin genres among younger listeners.