Hubble Network Lands $200M to Connect Bluetooth Devices via Satellite

Hubble Network raised $200 million in Series C funding at a $1.6 billion valuation to expand its satellite network that connects standard Bluetooth Low Energy devices directly to orbit. The Seattle-based startup currently operates six satellites and plans to grow to 60 by 2030. The company says its technology allows existing Bluetooth chips to transmit data via satellite after a firmware update, removing the need for dedicated satellite hardware.
The Series C round, led by Smith Point Capital with backing from Seraphim, Carthona Capital, Earthshot Ventures, Y Combinator, and RPM Ventures, lifts Hubble's total funding to $300 million. Its current six-satellite constellation is slated to expand tenfold by 2030, representing a substantial buildout in low Earth orbit.
Hubble's strategy centers on software rather than hardware redesign. The company has partnered with Texas Instruments, a major supplier of embedded chips, and collaborates with smart-label maker Reelables for shipment tracking. Founder Alex Haro previously launched Life360, the family location-sharing service, giving him prior experience in location-based connectivity markets.
Hubble's model could lower the barrier to satellite connectivity for countless low-cost devices, potentially reshaping agriculture, logistics, and asset tracking. If the firmware-update approach proves reliable at scale, manufacturers may adopt satellite links without expensive hardware redesigns, extending coverage to remote regions. However, real-world performance remains unverified, and success may hinge on whether Bluetooth signals consistently reach orbit under varied conditions. Consumers could eventually see cheaper tracking services, though widespread adoption will likely take years.