Pistons Select DAZN as Exclusive Direct-to-Consumer Streaming Partner
The Detroit Pistons named DAZN as their exclusive direct-to-consumer streaming partner for the 2026-27 season. Subscriptions are available on DAZN.com/Pistons, with monthly and season pass options. The deal complements the team's free over-the-air broadcasts with Scripps Sports.
The agreement introduces two premium tiers beyond the standard options, with Ultimate packages adding multiview capabilities, alternate camera angles, and additional concurrent streams. Subscribers at that level also receive a one-time 15% discount code for the team's merchandise shop. A free seven-day trial precedes the paid subscription choices.
DAZN's chief executive noted the partnership strengthens the company's expanding US local sports portfolio. The platform operates across smart TVs, gaming consoles, tablets, and computers, giving the Pistons a digital footprint alongside their existing free over-the-air arrangement with Scripps Sports. This dual approach lets the team maintain broad reach while offering enhanced paid features to dedicated fans.
This arrangement reflects the broader media shift from regional sports networks toward direct-to-consumer streaming. Fans in the Pistons' viewing area gain more device flexibility, though the subscription fees may price out some households accustomed to free broadcasts. The hybrid model—free over-the-air combined with paid streaming—could serve as a blueprint for other franchises navigating changing viewing habits, potentially influencing how local sports are distributed and monetized across the industry.