Trump's 'super' AI rebrand may not quiet public doubts

President Trump is pushing for faster AI development and more data centers while trying to recast the technology with a more positive label. He has also used 'artificial' as a criticism and called opponents enemies, with some major AI figures echoing his stance. The article questions whether this messaging can overcome Americans' existing concerns about AI.

President Trump has pushed for quicker AI development and expanded data centers, arguing safety concerns are overstated and that facilities will be popular despite polling. After an industry debate about pacing frontier work, he called for rebranding the technology, saying at the UN that "artificial" implies fake intelligence and promising the label "super intelligence." An executive order then restricted use of "AI" in federal contexts.

Federal bodies and communications shifted quickly: the Center for AI Standards and Innovation became the Center for Advancing Innovation and Standards for Super Intelligence, and a Justice Department release described AI-assisted music streaming fraud using the new term. Trump also labeled use of "Artificial Intelligence" rather than "Super Intelligence" as enemy behavior. Several prominent tech executives endorsed the change, though OpenAI kept its name.

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