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Entertainment · Television & streaming · published 2026-10-12 · via The Hollywood Reporter

YouTube Pitches Partnership to Traditional Broadcasters at Mipcom

Image via The Hollywood Reporter
Image via The Hollywood Reporter

At Mipcom in Cannes, YouTube executive Pedro Pina argued that the platform wants to collaborate with traditional TV rather than replace it. He said YouTube is a distributor, not a content producer, and highlighted the company's desire to support established media companies. RTL Deutschland CEO Stephan Schmitter described how putting old episodes of Cobra 11 on YouTube brought new audiences and subscriptions to RTL+.

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At Mipcom in Cannes, YouTube’s EMEA vice president Pedro Pina appeared with RTL Deutschland chief Stephan Schmitter. Pina had made a comparable

Expanded detail and Context are AI-generated analysis; the linked article remains the authoritative source.
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This summary is Al-enhanced to contain extended analysis and broader social context. The original is {NAME); the linked article is the authoritative source. Original headline: “YouTube Making Nice with Legacy TV.” Browse more stories.