Apple Opens Pre-Order Preparation for Foldable iPhone Duo Ahead of Friday

Apple has enabled its Get Ready service for the iPhone Duo, letting customers configure color, storage, carrier, accessories, AppleCare+, trade-in, payment, and shipping details before pre-orders open. Pre-orders begin October 16 at 5 a.m. Pacific, with the device launching October 23. The preparation option is intended to speed up ordering because supply is expected to be tight for Apple's first foldable iPhone.
Apple's Get Ready tool is accessible through both its web store and mobile app. It lets shoppers lock in preferences such as color, storage, carrier, accessories, AppleCare+, trade-in, payment, and delivery or billing details before ordering begins.
The iPhone Duo is Apple's first foldable iPhone. Pre-orders start Friday, October 16, at 5 a.m. Pacific / 8 a.m. Eastern, with release on October 23. Reports of production problems suggest inventory may be scarce, so completing Get Ready early could help buyers order faster.
Apple's first foldable iPhone could heighten mainstream interest in foldable gadgets, affecting early adopters, resellers, accessory makers, and app developers. Tight supply may frustrate some shoppers while encouraging faster pre-order decisions. Carriers and retailers could see uneven demand, and Apple's pre-configuration tool may make high-demand launches feel more like reservations, potentially shaping consumer expectations for future product releases.