Google Launches Fitbit Edge Fitness Tracker at $179.99

Google has introduced the Fitbit Edge, a lightweight fitness tracker with advanced health monitoring, personalized coaching, and smartwatch-like features. It costs $179.99 and offers built-in GPS plus a seven-day battery life. The device is positioned between Google's Pixel Watch models and its screenless trackers.
Google has added the Fitbit Edge to its wearable lineup. Priced at $179.99, the device is a light fitness tracker that offers health tracking capabilities, tailored guidance, and features common to smartwatches.
It also has onboard GPS and can run for a week per charge. In Google's range, the Edge is placed between the Pixel Watch family and the company's trackers without displays.
The Fitbit Edge may appeal to shoppers who want richer health and coaching tools without paying for a full smartwatch. Its arrival could nudge more people to track activity and wellness daily. That may expand reliance on wearable health data, raising questions about privacy and how such information is used. It could also push competitors to match similar features at comparable prices.