Apple's HomeView hub launches at $299 with Siri AI and face recognition
Apple announced the HomeView smart home hub at $299, with preorders starting October 13 and general availability on November 13. The device combines a touchscreen, smart speaker, Siri AI, and a security camera dashboard, putting it in competition with Amazon's Echo Show and Google's Nest Hub. HomeView can recognize up to six people and switch to personalized home screens, while Siri AI supports natural conversations and multiple commands.
Apple's HomeView arrives as a $299 smart-home hub, with preorders opening Oct. 13 and sales beginning Nov. 13. It blends a touchscreen, speaker, Siri AI, and a security-camera dashboard, positioning it against Amazon's Echo Show and Google's Nest Hub.
The device can identify as many as six household members and shift to their personalized screens. Its Siri AI is described as handling natural dialogue, several requests at once, context across personal devices, and general questions. It also works as a Matter and HomeKit hub, detects smoke or carbon monoxide alarms, and can show up to nine camera feeds.
The HomeView may deepen reliance on voice assistants and ambient screens in households, especially families using Apple devices. Face recognition and personalized profiles could make shared home tech feel more individual, but may also raise privacy expectations around cameras and presence sensors. Its $299 price could limit adoption to higher-income buyers, while competition with Amazon and Google may accelerate features and lower costs over time.