Lola Blankets and LoveShackFancy Team for Limited Faux Fur Throw Collection
Lola Blankets and LoveShackFancy have released a co-designed line of faux fur throws, available in Rosy Bows and Petal Pink colorways. The blankets come in multiple sizes, with prices starting at $125, and each purchase includes a branded tote. The collaboration launches on October 14 and follows Lola Blankets' popularity among celebrities such as Selena Gomez and Oprah Winfrey.
The Lola Blankets and LoveShackFancy collaboration marks the first co-created faux fur throw between the two brands. It launches Oct. 14 at 8 a.m. PT/11 a.m. ET in Rosy Bows and Petal Pink, with sizes Baby, Medium, Large and XL priced from $125 to $425. Every blanket includes a tote with collaboration branding.
LolaBlankets.com will carry all four sizes; LoveShackFancy.com will offer two Rosy Bows sizes and three Petal Pink sizes. Lola has drawn celebrity attention from Selena Gomez, Simone Biles, Oprah Winfrey and Tate McRae, while LoveShackFancy has previously partnered with Havaianas, Pottery Barn, Stanley and the Dallas Cowboys Cheerleaders.
The launch could intensify demand for limited-edition home textiles, especially among fashion and celebrity-following shoppers who treat blankets as status-adjacent gifts. It may also benefit both brands by merging Lola’s viral comfort appeal with LoveShackFancy’s feminine aesthetic, potentially drawing new customers to each site. Because quantities are limited, resale interest and sellouts may follow, affecting shoppers who miss the initial drop.