NFT Marketplace Shutdowns Reveal Weak Crypto Business Models

NFT marketplaces drew large speculative trading volumes, but falling demand and unsustainable incentives have pushed major platforms to close. Blur plans to shut its website on November 12, 2026, and stop arranging new Blend loans, after monthly trading volume fell from about $1.43 billion in March 2023 to under $7 million in March 2026. Wider NFT sales also contracted sharply, from roughly $6 billion in January 2022 to $167 million in September 2026, even as some participation metrics remained active.
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Blur, once a major Ethereum NFT venue, will close its site on Nov. 12, 2026, and stop arranging new Blend loans while Ethereum contracts remain active. Its monthly volume fell from about $1.43 billion in March 2023 to under $7 million in March 2026, despite over $7.4 billion in lifetime trading and no protocol transaction-fee revenue across three years