Benjamin Moore Names Webster Green Its 2027 Colour of the Year
Benjamin Moore has selected Webster Green HC-130 as its 2027 Colour of the Year. The paint company describes the verdant shade as combining reassuring stability with optimistic energy, and expects it to influence interiors in the coming year. It follows the 2026 choice, Silhouette AF-655, a warm mix of espresso and charcoal grey.
Benjamin Moore's 2027 Colour of the Year is Webster Green HC-130, an annual industry forecast known as COTY. The company places the shade between vivid emerald and deep evergreen, presenting it as both stable and energizing. It follows 2026's Silhouette AF-655, a warm espresso-and-charcoal grey.
The 2027 palette adds seven companion colours, including Shakespeare Tan, Townsend Harbor Brown and Antique Copper. A promotional video shows illustrator Tanu Vasu painting a period-inspired interior at an antique desk. Green has long functioned as a flexible natural neutral for sitting rooms, cabinetry and trim.
Benjamin Moore's pick could shape what homeowners, interior designers and retailers consider fashionable in 2027. A prominent green may encourage calmer, nature-connected rooms, while complementary earth tones could steer paint, furniture and decor purchases. Because colour forecasts often circulate through media and social platforms, the choice may reach beyond design professionals and influence everyday decorating decisions. Its impact, however, will likely depend on regional tastes, budgets and how strongly manufacturers and retailers promote the palette.