Apple Reportedly Caps New iPhone Orders at Two per Buyer
Apple is reportedly restricting customers to two units per order for select new iPhones, including the foldable iPhone Duo and the iPhone 18 Pro series. The report also notes that limited iPhone Duo availability may be pushing some Indian buyers toward grey-market sellers, with premiums reportedly reaching Rs 50,000. Eligible buyers may still access bank offers, no-cost EMI, and other discounts through participating channels.
Reports indicate the two-unit cap appears on Apple’s own store and Flipkart for the iPhone Duo, iPhone 18 Pro and Pro Max, and even some iPhone 17 Pro models. Apple has not publicly confirmed a formal policy. The article links the limits to supply bottlenecks and component shortages involving memory and storage.
India pricing listed includes Rs 1,64,900 for the iPhone 18 Pro, Rs 1,79,900 for the Pro Max, and Rs 2,99,900 for the Duo; its 2TB version is Rs 4,49,900. The 18 Pro models launched in September and went on sale September 18, 2026. Limited Duo stock is reportedly driving unofficial sellers to charge up to Rs 50,000 extra.
The purchase cap could affect ordinary upgraders, small resellers and gift buyers by making bulk purchases harder, while limited Duo supply may push some Indian consumers toward grey-market sellers at higher prices. Buyers who qualify for bank offers or no-cost EMI may still find official channels attractive, but those unable to secure stock could face delays or pay premiums. Over time, such restrictions may shape how consumers view launch-day availability and fairness, though the actual impact will depend on how long the limits and shortages last.