Google Privacy Update Ties AI Feature Data to Ad Targeting
Google revised its privacy policy to clarify that personalized AI features in Search or Gemini may use information from other connected Google services for advertising. The policy says users can allow services such as Search or Gemini to access data from other Google products. That activity could then be used to serve targeted ads.
Google has clarified in its privacy rules that information from its other services may inform personalized artificial-intelligence tools in products such as Search and Gemini. The company says people can decide whether those tools may draw on data from its broader suite of products.
When such access is enabled, the resulting activity may also be used to deliver advertising tailored to users. The update makes the connection between AI personalization and ad targeting more explicit, a sensitive area as AI assistants become more integrated into everyday online services.
The change may affect people who use Google’s AI tools and other connected services, since their activity could shape the ads they see. Privacy-conscious users may need to review settings to understand what data is shared. Advertisers could gain more relevant targeting if users permit access, while regulators and advocates may focus on whether consent is clear. Overall impact depends on uptake and transparency.