Google hikes TV Streamer price to $149 amid industry-wide component shortages
Google has increased the price of its 4K streaming box from $99 to $149, with the new cost already reflected at the Google Store and Best Buy, while Amazon still lists the original price. The increase follows similar moves by Amazon and Apple, and comes shortly after Google raised prices on its Pixel 11 lineup. Component shortages are driving up costs across consumer electronics, affecting laptops, consoles, and streaming devices.
The price adjustment places the Google TV Streamer at a significant premium over its launch cost, reflecting a broader trend of rising hardware prices across the consumer electronics sector. The device, which also functions as a smart home hub, now sits closer in price to higher-tier competitors like the Apple TV 4K, which recently saw its own increase. Amazon has not yet updated its listing, leaving a temporary price discrepancy between major retailers.
This increase follows a pattern of recent price hikes across Google's hardware ecosystem, including a $100 jump for its new Pixel 11 smartphone lineup. The company's decision mirrors actions taken by Amazon and Apple earlier this year, all attributed to ongoing component shortages that are impacting production costs for a wide range of devices, from laptops to gaming consoles.
This price hike could accelerate a shift in consumer behavior, potentially pushing budget-conscious users toward cheaper alternatives or ad-supported streaming sticks. As major players like Google, Amazon, and Apple raise prices simultaneously, the cost of entry for a premium streaming experience increases, which may widen the gap between casual viewers and those willing to pay for higher-end hardware. This trend could also slow the upgrade cycle for existing smart TV users, who may decide their current devices are sufficient.