US retailers run out of RTX 5090 stock, resellers hike prices to nearly $10K

First-party online retailers in the U.S. have sold through their RTX 5090 inventory within a week. Third-party sellers on platforms like Newegg and Amazon are now listing the GPU for between $6,395 and $9,500, with some sellers showing poor ratings and unfulfilled orders. The median price for the card was $4,299 in June and $5,199 at the start of September before stock disappeared.
The RTX 5090's rapid disappearance stems from demand that extends well beyond gaming. Its GB202 processor and 32GB of GDDR7 memory make it appealing for AI workloads, particularly when compared to Nvidia's RTX Pro 5000, which costs $7,000 to $9,000 while offering fewer enabled shader units. This pricing gap has pushed AI builders toward the gaming card as a more economical alternative.
Micro Center remains the sole reliable source, selling exclusively in person at roughly $4,299. Online buyers face significant risk: earlier this year, 42 Amazon customers received fanny packs instead of GPUs, and secondhand sellers have peddled cards with removed cores and memory. The article's own price tracker logged the card at $5,199 just two weeks before stock vanished entirely.
The RTX 5090 shortage could deepen the divide between those who can access high-end computing and those who cannot. Hobbyists, researchers, and small businesses relying on affordable AI hardware may find themselves priced out, while resellers and large-scale buyers with deeper pockets dominate supply. Scams targeting desperate buyers could also erode trust in online marketplaces, potentially pushing more consumers toward in-person retail or alternative GPU options.