Samsung Set to Raise Prices on Z Fold 8 and S25 Series in Indian Market
Samsung plans to increase prices across multiple device lines in India during October 2026, including the Galaxy Z Fold 8 foldable series and the Galaxy S25 lineup, with potential increases up to Rs 10,000. The price adjustments follow recent hikes applied to Samsung's A-series devices and stem from rising DRAM production costs. The Galaxy S25 currently starts at Rs 61,999 while the S25 Ultra is priced at Rs 99,999 in the Indian market.
Samsung's upcoming price adjustments represent the second wave of increases for the company's Indian portfolio. The Galaxy Z Fold 8 foldable devices are scheduled for price increases beginning in mid-October 2026, following recent hikes already applied to the A-series lineup. The S25 and S25 Ultra models, currently positioned at the premium end of the market, face potential increases of up to Rs 10,000, which would notably affect their already substantial retail prices.
The primary driver behind these adjustments is elevated DRAM production costs, a factor influencing smartphone manufacturers across the industry. This cost pressure has prompted Samsung to implement staged price increases across multiple device categories rather than absorbing the expenses within existing pricing structures.
These price increases could meaningfully impact consumer purchasing decisions in India's competitive smartphone market. Middle to upper-income buyers may delay purchases or shift toward competing brands, particularly affecting the foldable segment where Samsung holds market leadership. Budget-conscious consumers considering the S25 series may seek alternatives or previous-generation models. Conversely, suppliers of DRAM components may benefit from improved margins, while retailers could experience volume fluctuations across different price tiers during the transition period.