Apple to Personalize iPhone Duo Boot Screen With Buyer's Name in Stores
Apple will let retail employees personalize an iPhone Duo's first boot screen with the buyer's name, according to Bloomberg's Mark Gurman. The feature is planned for U.S. Apple Stores and will support English and Spanish. The iPhone Duo is set to open for preorders on October 16, launch on October 23, and start at $1,999.
According to Bloomberg’s Mark Gurman, Apple Store employees in the United States will be able to configure an iPhone Duo so its first startup greeting includes the purchaser’s name. The reported personalization option will support English and Spanish. It may also apply to devices ordered for in-store pickup and those bought in person.
The iPhone Duo is scheduled to open for preorders on October 16 at 5 a.m. Pacific Time. It will launch on October 23, with pricing beginning at $1,999.
This could make buying an iPhone Duo in an Apple Store feel more personalized, potentially encouraging in-person pickup and strengthening Apple’s retail experience. Retail employees may need extra time to set up each device, and customers might develop higher expectations for customized gadgets. Because the greeting uses a buyer’s name, some may weigh privacy or resale concerns, though the reported feature is limited to U.S. stores and English or Spanish.