Bee Entertainment Brings School-Set Horror ‘Arithmadtic’ and More to Busan
Bee Entertainment is presenting a genre-focused lineup at Busan’s Asian Contents & Film Market, led by the psychological horror film “Arithmadtic,” which takes place at an elite international school. The slate also includes a new project from the director of “The Corpse.” Vietnamese movies earned over VND3 trillion, or about $114 million, domestically in 2025, surpassing international releases in the local market for the first time, and Bee hopes to build on that success overseas.
Vietnam’s Bee Entertainment is bringing a slate centered on genre titles to the Asian Contents & Film Market in Busan. Its lead offering, “Arithmadtic,” is a psychological horror feature set within an elite international school.
The lineup also features a new project from the filmmaker behind “The Corpse.” Domestically, Vietnamese films crossed VND3 trillion, roughly $114 million, in 2025, beating international releases locally for the first time. Bee aims to extend that domestic momentum into overseas markets.
If “Arithmadtic” and Bee’s slate gain international attention, they may raise the profile of Vietnamese genre filmmaking and create more opportunities for local casts, crews, and production companies. Audiences could encounter more school-set psychological horror, while international buyers may become more open to Vietnamese titles. The domestic box-office milestone suggests local viewers are already receptive, though overseas success is not guaranteed and may depend on marketing, distribution, and critical reception.