Benjamin Moore Picks Webster Green as Its 2027 Color of the Year
Benjamin Moore chose Webster Green as its Color of the Year for 2027. The verdant mid-tone with blue-gray undertones belongs to the brand's Historical Collection and leads its Color Trends 2027 palette. According to the company, the choice reflects consumers' desire for lasting, stable design rather than fleeting micro-trends.
Benjamin Moore’s 2027 pick, Webster Green, is a mid-depth green with blue-gray undertones from its Historical Collection. It anchors the Color Trends 2027 palette, which also includes Shakespeare Tan, Antique Copper, Wild Aster, Durango, Townsend Harbour Brown, White Down, and Nelson Blue. Brand executive Andrea Magno describes the color as balancing heritage and character, feeling timeless yet current.
Designers Todd Nickey and Amy Kehoe of Nickey Kehoe see Webster Green as understated yet striking and trustworthy. Kehoe suggests pairing darker wall shades such as Durango or Webster Green with a lighter ceiling, perhaps Nelson Blue, or placing Shakespeare Tan on trim and ceiling while Webster Green covers walls.
Benjamin Moore’s selection could influence homeowners, renters, and interior designers looking for durable color choices, nudging some toward heritage-inspired greens rather than short-lived trends. Paint retailers and design professionals may see renewed interest in muted, familiar palettes, while consumers might feel encouraged to invest in rooms meant to last. The impact may be gradual, since color trends shape taste and purchasing over time rather than immediately.